Framer's pricing structure has expanded as the platform has grown from a prototyping tool to a full site builder. If you're evaluating it against WordPress, Wix, or Squarespace, the plan tiers can be confusing. We build and sell templates for Framer, so we see teams choose the wrong plan regularly, usually by overshooting on features they won't use, or undershooting on limits they'll hit within a month.
This guide breaks down each tier qualitatively, what you get, where the limits sit, and which plan fits common use cases. For current exact pricing, always check Framer's official pricing page. The numbers change, but the structural logic behind the plans stays consistent.
What does Framer cost, and what do you actually get?
Framer offers four main plan tiers: Mini, Basic, Pro, and Business. Mini is the entry point, built for personal sites and small experiments with a Framer domain. Basic adds a custom domain, more pages, and higher traffic limits, which is where most solo founders and small business sites land. Pro unlocks the CMS, staging, password protection, and more advanced features that teams need once they're running a content-driven site. Business sits at the top, with the highest limits, team collaboration tools, and priority support. Every tier up from Mini is primarily about removing limits: page count, traffic, CMS items, and team seats. The core design and publishing experience is nearly identical across all plans.
Here's a quick comparison of what each tier includes:
| Feature | Mini | Basic | Pro | Business |
| Custom domain | No | Yes | Yes | Yes |
| Framer branding | Yes | No | No | No |
| CMS collections | No | Limited | Yes | Expanded |
| Password protection | No | No | Yes | Yes |
| Staging environment | No | No | Yes | Yes |
| Team seats | 1 | 1 | Small team | Large team |
| Best for | Experiments | Small sites | Content sites | Agencies, high traffic |
When should you upgrade from Mini to Basic?
Mini is genuinely useful for testing, personal portfolios, and hobby projects. The moment you need a custom domain, which is every professional site, you need Basic. Mini sites live on a Framer subdomain, and that sends a signal you don't want for a business or client project. Basic also raises page limits and removes the Framer branding, which matters for credibility. We see teams outgrow Mini fast, usually within the first week of a real project. If you're building for a client or yourself professionally, start with Basic. The upgrade cost is modest compared to the credibility gain of a custom domain and clean URL.
Is Framer Pro worth it for freelancers and small teams?
Pro becomes worthwhile the moment you need the CMS or you're working with a client who needs content updated without touching the design. The CMS lets you structure blog posts, case studies, portfolio items, or team members as repeatable collections. Pro also adds password protection, which is essential for client preview links, and staging so you can publish changes without them going live immediately. For freelancers who hand sites off to clients, Pro is almost standard. The client gets a content dashboard they understand, and you get fewer emails asking for text updates. If you compare to our Framer vs WordPress analysis, Pro is the point where Framer replaces the WordPress admin experience for content editors.
Who needs the Business plan?
Business is for agencies, larger teams, and high-traffic sites that have outgrown Pro's limits. It includes more CMS collections, higher visitor limits, and team collaboration features that make sense when multiple people are editing at once. It also comes with priority support, which matters if you're running a client site and need fast resolution. Most solo operators and small business owners never need Business. The plan really shines for teams managing multiple sites or a single site with heavy traffic and complex content structures. If you're unsure, you almost certainly don't need it yet.
What are the hidden costs beyond the monthly fee?
The subscription is only part of the budget. Custom domains cost separately through your registrar, though Framer does not markup domain registration. If you need advanced forms, third-party tools like Mailchimp, Typeform, or HubSpot often require paid tiers at higher volumes. E-commerce on Framer routes through Stripe or Shopify Buy Buttons, and those platforms take their own transaction fees. If you're using premium fonts from outside Google Fonts, licensing fees apply. And if you hire help for setup or customization, that's a separate cost. Framer's own pricing is transparent; the hidden costs are usually in the integrations.
How Framer pricing compares to WordPress and Wix
WordPress appears cheaper at first glance because the core software is free, but hosting, premium themes, security plugins, and maintenance add up fast. A typical small business WordPress stack costs more than Framer Basic when you factor in hosting and essential plugins. Wix is closer to Framer in structure, with tiered plans that include hosting, but Wix locks you into their ecosystem more aggressively. Framer's design freedom and export options are stronger than Wix for teams that care about visual precision. Squarespace sits in the same bracket as Wix: simple, bundled, but less flexible on layout. If you're weighing the options, our Framer vs Wix comparison and Framer vs Squarespace breakdown go deeper.
Team plans and collaboration costs
Pro and Business plans support multiple editors, but seat limits vary. Pro allows a small team; Business scales that up. If you're an agency buying Framer for client work, each client site needs its own plan or sits under your team account depending on how you structure billing. There is no true agency tier with white-labeling, so you'll manage client accounts individually or pass the subscription cost through. For template sellers like us, this is a manageable friction point, but it's worth factoring into your agency pricing model.
Choose the plan that matches your project, not your ambitions
Most people over-plan. Start with the tier that fits your current project, not the one you hope to grow into. Framer makes upgrading easy, and your work transfers cleanly between plans. A founder launching a SaaS landing page should start with Basic and move to Pro when the blog or documentation section needs the CMS. An agency should start with Pro and only touch Business when a specific client project demands the higher limits. Browse our Framer startup templates and landing page templates to see what real projects look like at each tier.
Frequently asked questions
Is Framer free to use?
Framer offers a free trial and a limited Mini plan, but professional sites require a paid plan. Mini is useful for experiments and learning, but it carries Framer branding and a subdomain. For any business use, budget for at least Basic.
Can I downgrade my Framer plan later?
Yes, Framer allows plan changes in both directions. If you upgrade for a specific project and then no longer need the higher limits, you can downgrade. Always check your current CMS item count and page count before downgrading to ensure you don't exceed the new plan's limits.
Does Framer take a cut of e-commerce sales?
No, Framer does not charge transaction fees on sales. However, Framer does not have a native checkout. You'll use Stripe, Shopify Buy Buttons, or another embed, and those services charge their own standard fees. Framer's role is presentation and routing, not payment processing.
